Trillboards DOOH Advertising

{
  "mcpServers": {
    "com.trillboards/dooh": {
      "url": "https://api.trillboards.com/mcp"
    }
  }
}

Indexed tools

Tool metadata and schemas come from the remote server and are untrusted. Indexing only lists tools; it never calls them.

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• activate_signal

  [AdCP Signals] Activate an audience signal for DSP targeting. Returns an activation_key token for referencing this signal activation. Free-form Trillboards signal labels remain custom parameters. IAB Audience Taxonomy 1.1 segments are emitted only when registered IDs are supplied explicitly. WHEN TO USE: - Converting audience signals into actionable targeting parameters - Activating already-curated, registered IAB segment IDs for programmatic requests - Creating reusable targeting configurations RETURNS: - activation_key: Token for referencing this activation (24h expiry) - targeting: { iab_segments, iab_taxonomy_version, custom_params } - screen_count, provider, data_source, methodology EXAMPLE: User: "Activate the registered $100k-$149k household-income segment on my screens" activate_signal({ signal_type: "audience", parameters: { iab_audience_segment_ids: ["68"] }, screen_ids: ["507f1f77bcf86cd799439011"] })

  Schema valid · SHA-256 65fd00bcc559…

  View input schema

  {
    "type": "object",
    "properties": {
      "signal_agent_segment_id": {
        "type": "string",
        "maxLength": 120
      },
      "signal_type": {
        "type": "string",
        "minLength": 1,
        "maxLength": 50,
        "description": "Type of signal to activate (e.g., \"audience\", \"venue\", \"behavior\")"
      },
      "parameters": {
        "type": "object",
        "properties": {
          "income": {
            "type": "string",
            "enum": [
              "high",
              "upper_mid",
              "mid",
              "lower_mid",
              "low"
            ]
          },
          "lifestyle": {
            "type": "string",
            "description": "Lifestyle segment key"
          },
          "purchase_intent": {
            "type": "string",
            "enum": [
              "high",
              "medium",
              "low"
            ]
          },
          "iab_audience_segment_ids": {
            "type": "array",
            "items": {
              "type": "string",
              "pattern": "^(?:iab:)?[1-9]\\d*$"
            },
            "maxItems": 50,
            "description": "Explicit registered IAB Audience Taxonomy 1.1 IDs; inferred labels are never auto-mapped"
          }
        },
        "additionalProperties": false,
        "description": "Signal parameters to activate as targeting"
      },
      "screen_ids": {
        "type": "array",
        "items": {
          "type": "string",
          "minLength": 1,
          "maxLength": 50
        },
        "maxItems": 500,
        "description": "Specific screens to activate on (optional, defaults to all partner screens)"
      },
      "destinations": {
        "type": "array",
        "items": {
          "type": "object",
          "properties": {
            "type": {
              "type": "string",
              "enum": [
                "dsp",
                "dmp",
                "data_clean_room"
              ]
            },
            "platform": {
              "type": "string"
            },
            "seat_id": {
              "type": "string"
            }
          },
          "additionalProperties": true
        },
        "description": "Where to push activated segments"
      }
    },
    "required": [
      "signal_type",
      "parameters"
    ],
    "additionalProperties": true,
    "$schema": "http://json-schema.org/draft-07/schema#"
  }